OVERVIEW

AFTRWRD, an AI-backed e-commerce platform for repurposed and curated secondhand luxury fashion, is seeking a Creative Director of Marketing and Creator Curation to lead our marketing efforts, collaborate on brand building, and curate a roster of sustainable creators. The ideal candidate is a social media influencer with a passion for sustainability and a proven track record of growing a brand’s online presence.

KEY RESPONSIBILITIES

Marketing Strategy: Develop and execute creative marketing campaigns to grow brand awareness and drive engagement. Take ownership of day-to-day social media management, including content creation, posting, and analytics. Brand Development: Collaborate directly with the Founder to build and establish a strong brand identity for AFTRWRD, including working on visual identity, voice, and core messaging.

Website Aesthetics: Work alongside the CTO and Founder to influence the design and user experience of the AFTRWRD website, ensuring that it aligns with the overall brand aesthetics and values.

Creative Team Building: Outsource creative projects to external agencies or freelancers from day one. In the future, take the lead in building an in-house creative team.

Creator Curation: Research and onboard creators aligned with AFTRWRD’s mission of sustainability and upcycling. Manage creator relationships and ensure high standards in product offerings.

Performance Tracking: Measure and report on the effectiveness of marketing campaigns, adjusting strategies based on key metrics like website traffic, follower growth, and sales.

QUALIFICATIONS

Strong social media presence with several hundred thousand followers. Proven experience in digital marketing, social media management, or content creation. Ability to collaborate with leadership teams to develop a cohesive brand vision. Experience managing creative freelancers or agencies, and a willingness to build an in-house creative team. Passion for sustainability, upcycling, and the circular fashion industry.

COMPENSATION

Equity, commission, salary

TO APPLY

Please email a resume, cover letter and portfolio to careers@aftrwrd.com subject line Creative Director of Marketing and Creator Curation